The Rise of Midsize Law Firms: How Tech is Leveling the Playing Field
Discover how midsize law firms are leveraging tech to compete with Big Law, from AI to automation, boosting efficiency, client service, and talent...
Jul 8, 2025
Across sectors, the mandate to deliver more with less is no longer aspirational—it’s structural. In SaaS, the pressure to scale efficiently while protecting margins has become central to product and business strategy. In legal services, client expectations around speed, transparency, and cost are pushing firms to rethink how they operate. What connects these parallel shifts is the growing reliance on AI and automation as levers of transformation.
Nowhere is this convergence more evident than in legal deal management, where the traditional approach—manual, fragmented, and error-prone—is quickly being replaced by digital infrastructure that mirrors the operational logic of SaaS. The result is not only increased efficiency, but a redefinition of how legal work is structured, delivered, and valued.
If there’s one sector that has mastered lean operations at scale, it’s SaaS. Cloud-native by design, SaaS businesses have always prioritized scalability, flexibility, and automation. Whether it’s automating onboarding, optimizing customer journeys, or running data-driven marketing campaigns, these companies build systems that reduce manual input and increase output.
But the expectations have evolved. In a tighter economic climate where investors prioritize profitability over pure growth, even the best-performing SaaS firms are under pressure to optimize resource use. Headcount growth is slowing, and AI is playing a critical role in enabling smaller teams to deliver big results.
Take Ramp, for example—a fintech SaaS company that surpassed $100 million in ARR with fewer than 400 employees. That scale was made possible by leveraging automation across functions, from finance to customer success.
SaaS companies are now measuring performance using KPI metrics such as:
Cash burn rate
Customer acquisition cost (CAC)
Revenue per employee
Hitting these targets requires smart automation, from tools that handle repetitive customer queries to platforms that eliminate manual marketing and billing processes.
SaaS has shown that lean doesn’t mean less—it means more efficiency. And this mindset is beginning to reshape another traditionally manual industry: legal services.
Law firms have historically been slow to adopt new technologies, but that’s changing rapidly. Facing client demand for faster, more cost-effective service, law firms are being pushed to rethink how they deliver legal work. The American Bar Association (ABA) found that AI adoption in law firms nearly tripled from 11% in 2023 to 30% in 2024. That’s a massive shift in just one year.
The move toward modernization is no longer theoretical; it’s happening at the highest levels. In 2025, Bryan Cave Leighton Paisner (BCLP) announced that it would cut about 8% of its global business services roles. The goal? Not just cost-cutting, but a broader strategy to reimagine support delivery using AI and automation.
It’s a bold move that signals a larger trend: legal work, long defined by manual processes and paper trails, is now embracing digital transformation—not only to reduce costs but to create competitive advantages.
Despite operating in different markets, SaaS companies and law firms are navigating strikingly similar constraints:
Delivering more value without proportionally increasing costs
Maintaining quality and compliance under time pressure
Meeting elevated expectations for responsiveness and transparency
While the industries differ, the operational challenges are remarkably aligned. Both are grappling with how to scale effectively without bloating teams or increasing risk. And both are turning to AI and automation not just as nice-to-have tools, but as mission-critical components of their growth strategies. In SaaS, this might mean automating onboarding flows or using AI to power customer support chatbots. In legal, it increasingly means streamlining how transactions are executed—from due diligence to signature collection to closing documentation.
Closing a legal transaction remains one of the most complex and coordination-heavy workflows in professional services. Teams rely on outdated tools—Excel checklists, email chains, disconnected PDFs—to manage a process that demands precision and speed. The friction created by this legacy model not only increases the risk of delay and error, but places a heavy administrative burden on lawyers whose time is better spent on strategic work.
As legal organizations embrace automation, deal management is emerging as a high-impact area for transformation. Platforms designed to centralize, automate, and audit the closing process offer a direct response to the pressures facing modern law firms, including:
Visibility: Real-time progress tracking and centralized checklists improve internal coordination.
Accuracy: Automated document management reduces the risk of human error.
Speed: Integrated signature workflows and instant closing books shorten timelines.
Client experience: Consistency, transparency, and responsiveness improve service delivery.
The ability to close deals faster and with fewer administrative handoffs isn’t just a marginal gain—it’s a competitive differentiator.
Consider the example of MinterEllison, one of Australia’s largest law firms. Using AI, they were able to process 3,500 legal documents per hour—an astonishing 58x increase over human review speed. That kind of efficiency not only slashes timelines but also frees lawyers to focus on higher-value tasks like negotiation, client strategy, and risk mitigation.
Similarly, when firms use DealCloser to manage their transactions, they often report:
Deals closing days faster
Reduction in administrative overhead and attrition
Improved client satisfaction scores
Better internal collaboration across offices or jurisdictions
Quicker distribution and collection of final bills
These are outcomes that matter, not just to partners and associates, but to clients who expect their legal advisors to keep pace with the rest of the business world.
SaaS companies have already proven that it’s possible to scale, innovate, and succeed with lean teams if the right technology is in place. Law firms are now beginning to adopt that same model, using AI and automation to reengineer how legal services are delivered.
Efficiency isn’t about cutting corners. It’s about freeing up capacity, reducing friction, and enabling legal professionals to do their best work.
At DealCloser, we’re proud to help law firms rise to this challenge. Our platform empowers legal teams to close deals faster, minimize risk, and impress clients, all while reducing the time spent on administrative tasks.
In a world where doing more with less is the new normal, the firms that thrive will be those that embrace transformation. The tools are here. The opportunity is real.
The only question is: Will your firm lead the change—or be left behind?
DealCloser, a majority-owned portfolio company of Bryce Catalyst, is a transaction management solution designed to maximize your legal team's productivity and enable faster deal closings. Our all-in-one platform accelerates deal velocity by eliminating inefficiencies and providing the automation and speed needed for seamless transactions. With DealCloser, legal professionals can streamline every stage of the closing process—from creating and managing checklists to simplifying contract negotiations, automating signature page workflows, and generating complete closing sets in seconds.
Trusted by firms across a broad range of transaction types, including M&A, Banking and Finance, Real Estate, Venture Capital, Private Equity, and Restructuring, DealCloser brings simplicity, speed, and precision to deal management. Say goodbye to time-wasters and hello to innovation you can close on.
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